Green Packing Trends of the Summer
Remedy Your Environmental Impact With Green Packaging
Going green, being eco-friendly, or becoming environmentally savvy is no longer an option for companies. Today’s consumers expect the brands they work with to care about their impact on the environment. Why? Think about the current state of the ocean. Specifically the area of floating garbage the size of Texas known as the Pacific trash vortex. No one wants to be a contributing factor to this destruction. One of the biggest changes companies can make to be environmentally safe is using green packaging.
What is green packaging?
Green packaging or responsible packaging consists of materials that are considered recyclable, biodegradable, sustainable, and are FSC certified.
Green Packaging Trends of Summer
- Better Labeling
Simply making the switch to green packaging isn’t enough. Consumers need to know what to do with the materials once they have them. Properly labeling recycleable materials will tell consumers if and how the item is recyclables, so it isn’t mistakenly thrown away instead.
- Increase in Recycled Materials
There are a myriad of materials readily available to manufacture green packaging including cardboard, paper, and some plastics. Look for manufacturers that offer green packaging made out of recycled materials instead of sticking with traditional packaging types. You can even create your own packaging that uses these materials to ensure you are doing your part to save the environment.
- Smaller Packaging
Using an oversized box to ship a wallet-size product may be convenient for you, but it’s not for the environment. Invest in making packaging that is customized to the size of the products you offer. Not only will this save space in your warehouse, it will also lower the impact of trash in the landfills. This minimalistic approach to packaging will help you keep costs lower over time as well.
Is there a way for consumers to reuse the packaging once they have it? Repurposing or upcycling is a growing trend. Companies like Zappos are investing in this by using boxes that can be repurposed. Inside the boxes they use to ship, consumers will find printed designs instructing them to cut, fold, and tape to create a Smartphone holder and geometric planter, among other things.
Similar to repurposing is the idea of being able to reuse packaging. By choosing packaging that customers can use again when they receive it, you are making a shift to green packaging while keeping customers engaged and excited about your product. One idea is to wrap products in colorful tissue paper that customers can use to wrap a gift.
If you’re ready to hop on the trend of sustainable packaging, reach out to our team. For more articles on sustainability and green packaging, visit our blog. We pride ourselves in devlivering fast, reliable, and sustainable service. Contact us to help with your courier needs today.
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